Purpose-Driven Dallas Headshots

Is your headshot saying the right thing about you? We have 20 years experience in Marketing/Advertising, so our photography is from the perspective of delivering the best image to your target audience. We provide more than just taking a nice photo; we are working on MATCHING your image with your audience for the most positive results!

The specific name for that is "Visual Marketing Communications." Your headshot is more than just your face. It is your face in the context of the environment the photo is taken in and your wardrobe. This is all "saying" something about you to your viewer.

Let look at what these 3 example environmental portraits "say" about you and what makes them targeted to some professions and not others. Make sure you are getting the right headshot for your purposes.

Best Dallas Headshots and Environmental Portraits

So first, the left photo will work for a corporate type headshot - specifically someone who works in a technical (IT), computer science or industrial job. The overall look is darker with dark background and dark wardrobe. This is NOT fitting for a more "friendly and outgoing" type of job - public relations, real estate. Yes her face and smile friendly, but the context of the photo informs us this is a warehouse, a factory, or some more industrial space.

When you combine the dark outfit with a more vacant and darkish environment, it gives the headshot a SERIOUS tone to it regardless that the smile itself is very friendly. That feeling is a visual message that you work in a more industrial space, as opposed to a interpersonal space (human resources, real estate, therapist, etc.).

Second, the middle photo is an environmental portrait. This one should be quite aparent that it is designed to emphasize approach-ability. Yes, this is a therapist headshot. The tone is bright and open. It lends itself to interaction, to trust. The slight lean forward, the casual pose and jeans, the notebook - it all sends a MESSAGE of someone you can trust and speak with. You can see how the visuals in the headshot is all to show you in the role of a therapist. The relaxed pose helps the viewer also feel relaxed and envision a friendly, trusting relationship with this business woman.

Third, the right headshot also has that very friendly smile. But again, the wardrobe and background is darker. This makes it a bad choice for a real estate agent. If you get a headshot where your smile says that you welcome being approached, but the tone of the photo gives a serious feel to keep some distance, then for a public-facing job, this is not smart because it send mixed, contradictory, message. The v-neck more casual top would however, make it work for a online dating profile photo, though.

When your photo and your audience have this mismatch, no matter how nice your hair and smile is, it is not a success for BUSINESS purposes. You have to think about your industry, your clients, and these marketing considerations. When you want a professional Dallas photographer that is SAVVY to visual marketing communications, your photo gets the RIGHT responses that are more of a FIT for your goals, the business interactions that match your job and career path.

So do yourself a favor and invest in your own success at www.DallasBusinessHeadshots.com and let's talk about your job and the right photo for you! Call 877-858-0071.